I am going back through some old notes from a photography business course.  During that course, I developed an ideal client.

Looking over those notes, I realize that I could not stand this person if I actually knew them in person.

Don’t Confuse Ideal With Rich

A lot of times, we make the mistake of thinking that our client needs to be “rich” to be able to pay for our services. As a result, we begin to develop ideal clients who shop at Nordstroms, summer on Nantucket, drive a Maserati, and have billions in the bank.

And maybe those are your people.

But if they’re not, that’s okay. Your idea client has nothing to do with the brand of shirt they buy in Edgartown, unless that is a big part of your brand.

Carefully think about who you want to serve

Make sure your ideal client is someone that you will want to love and serve, and make sure that your ideal client is someone that will love you for who you are. Your clients will be happy to have found you, and you will be happy to serve them! When you know who your ideal client is, and when you can speak to their heart, they will see the value in what you offer.

What’s the most important characteristic for your ideal client?

Cara Parker is a photographer and educator who serves busy families, seniors, couples, and women who are balancing a photography business with life.

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